Beauty expertise for communication campaigns that make a difference!

360° BEAUTY EXPERTISE

TVC, social media content, influencer marketing, print… Our creative agency supports you in developing multi-format campaigns and content that resonate with your target audience through emotions.

They trust us: Revlon Professional, Vichy Laboratories, NYX Professional Makeup, Maybelline NY, Shiseido, Bioderma, Esthederm, Evoluderm, Noreva, Le Petit Marseillais, Les Cosmétiques Frais…”

Need a customized content strategy for your brand?

Contact our beauty team to discuss your project

Campaigns that makes you feel

  • Creating campaigns that generate emotions

  • Developing content tailored for all platforms

  • Designing content for every stage of the conversion funnel

  • Multichannel approach to boost your brand’s consideration

  • Boosting your brand awareness through creative and ATAWADAC campaigns

  • Engaging the audience with emotional content

We create innovative, omnichannel advertising campaigns and content to elevate your brand’s presence with your audiences.

CREATIVE E-COMMERCE

  • Maybelline NY MUST HAVES

    We created an interactive experience where users become detectives in a mystery starring Maybelline NY’s trio of hero products. Clues were scattered across TikTok and within Amazon’s gamified Brand Store. This experience boosted brand awareness, engagement, and conversion rates. A multi-award-winning campaign: Trophées Marketing B2C, Stratégies Beauté, La Nuit des Rois.

    Maybelline NY MUST HAVES

  • Garnier Next Door

    We created a 4-episode mini-series, plunging viewers into an apartment building where every neighbour awaits their Garnier beauty routine… until the delivery boxes get mixed up. To amplify impact, an influencer strategy brought the characters to life with Eva de Ascencao, Roman Doduik and Agathe Vrt. Broadcast on TikTok and Meta, the series drives viewers to an engaging e-commerce page that blends entertainment with a seamless shopping experience.

    Garnier Next Door

  • Vichy Solar Waters

    We create a full campaign starifying Solar Waters video asset library including hero film Trueviews, Bumpers, SoMe formats & POS.

    Vichy Solar Waters

360 CAMPAGNES

  • Revlon X 87seconds

    Revlon Professional Equave

    A 360-degree influencer campaign targeting Gen Z. The most engaging and high-performing campaign of the last five years.

    Revlon Professional Equave
  • Vichy X 87seconds

    VICHY UV AGE-DAILY

    Our creative agency took on the challenge of showcasing the superiority of Vichy’s UV-AGE DAILY sunscreen while educating the public on the importance of daily UV protection to maintain skin health and delay photo-aging. To achieve this, we enlisted top athletes who embody performance and resilience in the face of the sun.

    VICHY UV AGE-DAILY
  • LPM X 87seconds

    Le Petit Marseillais

    The agency executed a 360-degree advertising campaign, distributed across various channels to maximize its reach and impact. A TV spot with a Provençal flair, engaging digital and social-first content, sunny print assets to energize in-store launches—all designed to provide an immersive experience for consumers

    Le Petit Marseillais

CAMPAGNES D'INFLUENCE

  • 87seconds X Dop

    DOP - STAND’DOP

    A TikTok campaign that generated over 10 million organic impressions.

    DOP - STAND’DOP
  • 87seconds X 87seconds

    Revlon Professional Revlonissimo

    Revlon Professional enlisted our creative agency, 87seconds, to develop a global campaign for their revolutionary new professional color line: Revlonissimo Colorsmetique.

    Revlon Professional Revlonissimo
  • Shiseido X 87seconds

    Shiseido - Essential Energy

    An international influencer campaign, 100% creative and impactful.

    Shiseido - Essential Energy

CONTENT CREATIONS

  • 87seconds X Maybelline

    MAYBELLINE NEW YORK - BRAVE TOGETHER

    Creation and production of a series of video support tools for the Brave Together initiative

    MAYBELLINE NEW YORK - BRAVE TOGETHER
  • 87seconds X NYX

    NYX Professional Makeup - LGBTQIA+

    A social media and influencer-ambassador campaign with millions of views to support the LGBTQIA+ community!

    NYX Professional Makeup - LGBTQIA+
  • FILLMED X 87seconds

    Fillmed

    100% digital awareness campaign

    Fillmed

A 100% in-house team supporting you in the planning, creation, production, and post-production of your 360° campaigns.

We develop communication solutions to create a strong and unique link between brands and their targets, handling creative strategy, ideation, territory creation, production and post-production with a resolutely digital and social-first mindset.

Jérôme Houdry

Président

We firmly believe that in today’s fully digitalized environment, creative ideas and advertising concepts must have the ability to evoke emotions, regardless of the medium.

Chloé Chaniot

Deputy General Manager & Creative Director

ABOUT 87SECONDS

We make every second count.

A 100% in-house creative agency — from strategy to concept, production, post-production and international deployment. We believe great ideas don’t wait.
We build 360° campaigns that capture the moment, turn trends into movements, and spark instant emotion across every touchpoint: Social Media Activations, Influencer Marketing, Brand Content, Newshacking, Corporate Communications, Content Factory.

The world moves fast — so let’s make every second last longer.

Our clients : Henkel, L’Oréal, Darty, Pierre Fabre, Sanofi, Carrefour, Lacoste, Metagenics, Candia Baby, TotalEnergies, Nestlé, Thales, Smecta.

Our beauty team is here for you.