The Revlon Professionnel brand called on the 87s teams to reveal its new brand identity and products to hairdressing professionals. Our main objective was to disrupt hairdressers experience by pushing them out of their comfort zone & challenge them to try Revlon product and step into a Revlon Revolution.
We created an augmented color reality campaign to surprise and seduce hairdressers worldwide & trigger a change of choice.
87s delivered a 360° campaign in an international toolkit addressing the customer journey.
1 – Immersive teaser to generate consideration
2 – Hero film empowering the new brand positioning and identity
3 – Print campaign to make it even louder
4 – Rich digital content with rich content creationView more cases