Peugeot Motocycles' Social Media Strategy
How to build Peugeot Motocycle’s brand awareness and showcase new products to a wider audience using various social media platforms.
87seconds and Vansken expertise to create premium content and nurture the social strategy of the brand
Enlarge the strategy to the whole digital ecosystem
We developed a comprehensive approach to ensure that the brand’s online presence was consistent, impactful, and effectively reaches the target audience.
The main challenge of this campaign was to refocus Peugeot Motocycles’ social media strategy and put the consumer at the center. Our goal was to boost interaction between the brand and its customers and promote the different models.
To achieve this, the campaign brought together the expertise of two partner agencies, 87seconds and Vanksen. Vanksen reshaped the content provided by 87seconds to make it suitable for social media, and together, they created guidelines for social media and art direction. The agencies took care of everything from content calendar creation to post publishing, community management, moderation, and performance monitoring. The post-production team of 87seconds worked in close collaboration with Vanksen to adapt all required assets in multiple languages and formats, catering to the French and UK markets, as well as different social media platforms like YouTube, Facebook, and Instagram.
After organizing 6 influencers shoots located in Barcelona, Nice and Paris, 1 big outdoor shoot in Paris and 2 factory shoots in Mandeure, we were able to produce :
- 2 key videos
- 2 Key Visuals
- 250 photos – 40 Gifs
Media Buying to get a strong social ROI
Highly qualitative KPIs for the Social Media campaign
– More than 4M people reached every semester worldwide
– A 8% average engagement rate
– More than 1,500 messages received from fans in 2021
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