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87seconds expertise

La vidéo corporate, votre meilleur allié pour booster votre communication d’entreprise ?

In a constantly evolving digital world, video has become an essential tool for companies looking to capture the attention of their target audience. 

Among the long list of possible videos to create, corporate videos offer numerous advantages to strengthen your company’s communication and have a significant impact on your strategy and ultimately your growth.

No more company videos that nobody watches

With this format, it’s possible to promote products and services, as well as your company’s story, values, and expertise. Usually not exceeding 5 or 10 minutes, it can be used for internal, event, or external communications. Here are all its advantages.

Clear message, strong emotions, and a captivated audience.

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Delivering a clear and impactful message:

The first advantage is its ability to communicate a clear and impactful message, regardless of the chosen format: a corporate film, an animated presentation video, or a promotional video. All you need is a well-constructed script, high-quality images, and engaging narration to effectively convey your vision, values, and objectives. The key to success lies in creating intelligent, unique, original, and captivating content that generates emotions. It is important to find the right balance between authenticity, creativity, and strategy.

Strengthening your brand image:

Corporate videos also provide an opportunity to strengthen your brand image. By showcasing your visual identity with your logo, colours, and corporate style, you create visual coherence that boosts brand recognition. Whether through a corporate film or an animated motion design video, professional and aesthetically appealing production enhances your credibility and the trust among potential clients.

Here is a perfect example created by 87s for the Sanofi company. The objective was to give a more modern image of the company to better attract and retain talent!

Increasing the reach of your message:

Thanks to online platforms such as YouTube, Vimeo, and social networks like LinkedIn, Instagram, or even TikTok, a corporate video can reach a wide audience through extensive distribution. Whether it’s a corporate film or an institutional company video, you can share your message with diverse profiles of people. It is crucial to define the target audience you want to reach and the most suitable platforms to do so. By defining your distribution strategy from the start, you can optimise your formats by adapting them and limit production costs.

The global content campaign we created for the European Parliament with TikTok, Instagram, YouTube capsules, and posters perfectly illustrates this. Translated into 24 languages, it will be distributed throughout Europe. With 5 capsule videos and 3 long version videos, that makes a total of 432 videos.

Improving your SEO and online presence:

Search engines attach great importance to videos, which means that a well-optimised video improves the visibility of your company in search results. Additionally, a well-produced video can increase the time spent on your website, reduce bounce rates, and improve your ranking in search engine result pages. To optimise video performance, you can use Artificial Intelligence tools such as Feelin, which allows testing retention rates during the video design stage to improve video editing if necessary.

In conclusion

As you have understood, corporate videos are an excellent way to engage your audience by evoking emotions.

Whether through a communication video or a promotional video, by choosing the appropriate video format for your communication strategy, you benefit from a powerful means to convey your message, strengthen your brand image, and ultimately reach your target audience. Investing in high-quality video positions you as an influential player in your field and allows you to stand out from the competition.

Need assistance in creating creative and impactful corporate videos to differentiate yourself from the competition? Contact our experts!

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87seconds expertise
87seconds expertise