Personalised video

Why use personalised video?

It is increasingly evident that there is a vast scope of diversity among people in terms of their lifestyles, values, likes, and dislikes; moulding their consumption preferences and behaviours, which are inevitably induced by contrasting regional and cultural landscapes. It is undeniable that technology is constantly developing and modernising at a fast-pace; so as a marketer it is vital to stay aligned with these innovations, and how people behave as consumers. This facilitates a move away from the days of generic advertising, and instead towards personalisation.

The rise of personalised video

There is no denying the value of videos in marketing, but now we are going one step further personalised video marketing. What is personalised video content? Think about the friend anniversary videos you see on Facebook where you the customer are the star of the show.This is what personalised videos are all about. Is there a case for it you might ask? Recent research is showing that personalised videos attract 3.5 times more views than standard video content, achieve conversion rates of over 25% and have a 65% uplift in email opens. So that would be a resounding yes!

6 Examples of Personalised Videos that Make Leads Feel Cared About... and the Principles that Make them So Impactful

What's the most powerful word you can use when talking to another person? Their name. With the power of personalised video, you can apply this principle in your marketing strategy . As the name suggests, personalised video uses your leads’ names — and other personal details like company, job role or birth date — to make your message more directly relevant to them. It's a clever blend of video and CRM data made possible with modern technology....

The Most Effective Smart Video Advertising

Create and optimise thousands of data-driven videos in minutes, tailored to the individual, delivered at scale. Distribute your videos across major social, email, display and messenger channels to inspire your audience along the customer journey. Leverage the power of machine learning and AI to optimise your creative in-flight to tell the most engaging story at the right time....

Personalized Video Content Can Be The Marketing Breakthrough Brands Need

The “pivot to video” - it’s something we’ve been hearing about for years now. If you’re tired of the phrase, buckle up, because video marketing is not going away anytime soon.To give you an idea of how much consumers love video, just take a look at these stats: 82% of Twitter users watch video content More than 500 million hours of video are watched on YouTube every day Almost 50% of internet users look for videos related to a product or service before visiting a store

7 Remarkable Personalized Video Examples to Inspire Your Marketing Strategy

The popularity of personalized video marketing has spiked in recent years. And as an increasing number of industries wake up to the importance of video as a powerful tool, the stats have begun to reflect the results. Toward the end of 2018, Twitter came out with the fact that over 80% of its users preferred video content. HubSpot reported that over 50% of consumers wanted to see more video content from brands they follow....