The new Revlon Eksperience
The Revlon Professionnel brand called on the 87s teams to become the N°1 professional brand that’s efficient and people + eco-conscious
Let the ocean in
A 360 campaign to create a new well-being eksperience
The Power of SEA SCIENCE & SENSES with a blend of marine water, precious algae provided in handcrafted in salon hair rituals that connect all this.
87seconds mission : to offer hairdressers a new way to stand out from other salons by taking part of a new disruptive professional thalassotherapy hair ritual eksperience while driving awareness and own the ocean expertise : precious marine ingredients and advanced science blended inside a new professional hair beauty rituals.
A global 360° campaign
From rich content creation to a real in-salon sensorial eksperience
Assets created:
1) Immersive film
2) Full educational kit with 10 tutorials empowering the new brand positioning
3) Print campaign (6 prints)
4) Rich digital content (more than 50 assets)
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