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Explainer video marketing

Explainer video marketing is where videos are created to explain a process, how to use a product, or other useful information that benefits from being explained, like a software demo. It can be produced in a variety of formats, like an animation, a doodle cartoon, live action footage, an over the shoulder demonstration , or even video shots from a drone's eye view! With so many options, 87 Seconds can sit down with you and help you decide what method would work best with your business and goals, Not only will they help you decide on an explainer video marketing strategy, but they will create it and execute it too!

our clients

Do you want to stand out from your competitors and promote your company with video?


Best of - explainer video marketing

3 benefits of explainer video marketing
  • The message is more clear to the internet user when delivered as a video clip.
  • Video humanizes the communication with the client.
  • The inclusion of an audiovisual animation on your home page improves your company.
Why work with 87seconds?
  • teamwork Our priority: being respectful of your business brand.
  • videocamera A great deal of versatility in an entire range of audiovisuals including video mapping and storytelling.
  • like_fb An agency of talented professionals with over 15 years of experience.

explainer video marketing: tips & information

8 Actionable Explainer Video Marketing Tips

If you know and understand your target audience, you can produce a truly engaging animated video. Your customers will no be able to take their eyes off such a video-content. It can grow customer loyalty, attract the attention of prospects, and increase conversions. To achieve the most prominent results with your explainer video, you should target it to the right audience and publish it in the right places. In other words, you need a great explainer video marketing strategy. Here we will consider the eight most actionable marketing tips that will help you promote your explainer video and bring plenty of benefits to your business.

Animated Explainer Video Examples

Marketers rely on great marketing assets, but these usually take time and money. ​ These days it’s all about video marketing and a good video is expensive. What’s more, video production is not conducive with ​ Do-It-Yourself animated videos solve the budget problem. This video was created by ​ for their new website explains the new visitor what the service does. It’s great because people don’t like to read long explanations​ about services. An explainer video often takes a less formal approach via a case study that the viewer can relate to. ​ It illustrates what it’s like to use the service rather that describe​ features and benefits.

17 Examples of Fabulous Explainer Videos

Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small start-ups are using them. Even if you believe your product isn’t "cool" enough to become a fancy, interesting explainer video, there's probably someone out there with a problem that can be solved by what you have to offer.

Quiz - Test your video expertise

_____________ out of 10 marketers surveyed stated that visual content has significantly increased the length of time users spend on their site.

Your answer

Last articles about explainer video marketing

Why is an Explainer Video Essential to Your Product Marketing Strategy?

Why is an Explainer Video Essential to Your Product Marketing Strategy? Businesses that have explainer videos have seen fewer support queries and increased user understanding of their products. Explainer videos also allow companies to get creative and show the fun side of their business....

What You Really Need To Know About Explainer Videos

You may have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in an article aptly titled, “You Now Have a Shorter Attention Span Than a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this were a video instead of a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement is the currency.

Animation Makes Your Business Stand out from The Competiton

As known, a video has become one of the most effective ways of how companies can communicate their ideas to customers. They love to consume video-content because it is more engaging, easier-to-digest, and entertaining at the same time. It is just a pre-hint for a whole collection of amazing benefits of an animated explainer video for business. Especially if the talented animator’s skills are involved in the explainer video production....


explainer video marketing prices

estimate 2.000 - 100.000€

87seconds is an agency that prides itself on offering complete price transparency. Estimating a budget is a difficult task which starts with the briefing where we will sit with you and discuss the entire video production process. Video production is a craftsman's job, which involves a lot of talent and expertise. Depending on the needs identified and the creative direction that we mutually decide to take, we will create a tailor-made quote for your project on a man-day basis.

explainer video marketing: production process



Campaign goal Challenge Debriefing


Content strategy Creative direction


Talent selection Storytelling Set up/scenography PPM meeting


Film shooting Illustrations 3D modelling Animation


Editing Compositing Colorimetry

Campaign launch

Media plan Distribution

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