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B2b video marketing

B2B video marketing is far from exempt from video marketing, after all business customers are people too! They often need a different more professional approach then the general public, being more business aware and clued up on the various psychological ploys that can be included in a B2C video commercial. A good approach for B2B video marketing is to create videos that hone in on one specific problem that your business can solve for them, or an explainer video that describes that how you came up with a solution and how it benefits your B2B customers, but it needs to be direct and succinct, as no-one wants to waste their time.

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Do you want to stand out from your competitors and promote your company with video?


Best of - b2b video marketing

3 benefits of b2b video marketing
  • Most people prefer video to other communication methods.
  • Because its very format is resolutely innovative, a video clip reinvigorates your marketing plan.
  • The meaning of the message you wish to transmit is clarified enough to grasp for the prospect with audiovisuals.
Why work with 87seconds?
  • teamwork One aim: value being in conformance with image.
  • videocamera A number of nominations and awards won include Deloitte Fast50 to name one.
  • like_fb A wide range of multidisciplinary skills to create audiovisuals including commercials and animation.

b2b video marketing: tips & information

Understanding the rise of B2B video marketing

The meteoric rise of video marketing is one of the biggest B2B changes in recent memory. YouTube serves up billions of hours of video every year, most related to subjects of interest to the general public. However, the emergence of video marketing is a trend making waves across the B2B world, including in industries that have usually been considered resistant to change. Video’s power isn’t limited to tech: it’s being felt in areas as diverse as manufacturing and finance....

10 best examples of B2B video marketing campaigns

B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. Video marketing has been part of B2C marketing campaigns for as long as we’ve had television, but it is very new to the field of B2B marketing because it has always been more traditionally leaning than its B2C counterpart....

The Benefits of Video Marketing & Sales for B2B businesses

Thanks to the improvements in technology, marketing approaches, strategies and tools have evolved significantly. A few years ago, companies would be running up-to-date websites that they can edit without the need to learn code, as well as having things like landing pages and blogs to try and educate and convert their website visitors from strangers into known leads – however things like video would costed thousands of pounds to create externally.

Quiz - Test your video expertise

Video is seen as crucial to marketing promotion by _____________ out of 10 companies.

Your answer

Last articles about b2b video marketing

2020 Will be the Year for B2B Video Marketing. Are You Ready?

It’s time to tell your story in front of a camera to reach more buyers in 2020. Online video marketing is used by 81% of respondents; a 21% increase from 2016. Nearly all business who are using video plan to continue in 2020 and 85% plan to increase their video marketing budgets On average, prospects watch 1.5 hours of online video per day. Marketing Tip: If you are looking for some ideas on the best video for your business, schedule a complementary No BS web analysis ...

B2B video statistics for 2020 - Will video conquer all?

So why do some marketers remain unconvinced of the value that video can bring to an industrial manufacturer or other B2B industry? Producing videos for direct B2C products or services is generally easier (and more engaging and entertaining) than those created for highly considered or complex manufactured goods or services. When done right, videos for B2B industries can rival those produced for direct-to-consumer products and positively impact your bottom line.

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field

We know what you’re thinking—do people really watch videos that relate to their jobs? Can we really believe that CEOs are sitting at their desks surfing YouTube? Well, they might not be surfing YouTube, but the data says the answers to those other questions are most likely yes...


b2b video marketing prices

estimate 2.000 - 100.000€

87seconds is an agency that prides itself on offering complete price transparency. Estimating a budget is a difficult task which starts with the briefing where we will sit with you and discuss the entire video production process. Video production is a craftsman's job, which involves a lot of talent and expertise. Depending on the needs identified and the creative direction that we mutually decide to take, we will create a tailor-made quote for your project on a man-day basis.

b2b video marketing: production process



Campaign goal Challenge Debriefing


Content strategy Creative direction


Talent selection Storytelling Set up/scenography PPM meeting


Film shooting Illustrations 3D modelling Animation


Editing Compositing Colorimetry

Campaign launch

Media plan Distribution

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