Where can a commercial video be used?
A commercial video can really be used on any social media platform. In recent years, every relevant social media platform has very well adapted to the rapidly growing consumer demand for video content. For example, if you are running on a lower budget, you can simply share your commercial video through your business YouTube, Instagram, Facebook and Twitter accounts. On the flip side, if you are working with a large budget, you can create paid video adverts on those same platforms and encourage the targeted audience to take action. Some of the most widely used advertising space on social media platforms is.
- YouTube pre roll video adverts.
- Instagram timeline/story/IGTV adverts.
- Twitter sponsored timeline video adverts.
- Facebook network-wide video adverts.
- Off platform advertising (in-mobile app and website side banner adverts).
If you have invested money into our team, here at 87seconds to create a great commercial video to show your business in its best light, just uploading it and hoping for it to go viral is a waste of time, resources and a great promotional video. Instead, you should be heavily promoting the commercial video and pushing it to the right audience.
The social media platforms have evolved to such an extent that their ad formats and algorithms have become smart and cost-effective. YouTube’s TrueView offers smart alternatives to target the right people with your commercial video. With TrueView, as an advertiser, you will only pay if the user truly engages with the video and watches it for the full 30 seconds, which will save you money on all those people who didn’t pay attention or are not interested in your commercial.