NYX Professional Makeup

Campagne Digitale

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Ready to bring the FAT?

For the launch of its “Fat Oil Body” range, NYX Professional Makeup is entering a new era: BODY. It was time to bring the FAT!
Conceived and produced 100% in-house by 87seconds, this campaign featuring singer Bamby propels 4 fragrances into a sexy, dance-driven universe set to the rhythm of the viral track Skalala.

A campaign rooted in trends to generate authentic engagement.

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