Influencer marketing campaign

Increase awareness thanks to a starred chef

A 12-episode webseries of recipes made in the kitchen of the emblematic and truculent chef ‘Simone Zanoni’ with Mutti products. Mutti wanted to communicate its values through authentic and easy to prepare recipes. To keep things natural and dynamic, the chef sometimes invites a guest: his children, his wife, his assistant… to cook with him. Content deployed on and off, both on social media, the brand’s website but also via QR codes present on the packs.