Employer Brand campaign

Promote employees through a web series presenting sites

Engage employees and give visibility to their know-how

We produced 5 videos presenting Imerys’ sites, a mineral producer in France. We give the floor to employees who explain how each site works. The life sequences and aerial images plunge us into the heart of the daily life of these plants.

A multi-channel campaign, for each capsule, we extract a key moment from the video. Isolated from the others, it arouses curiosity and makes you want to see the other clips or watch the complete video. Each clip has an impactful tagline at the end that links to the website or other content provided.