Activation campaign for the European Parliament’s Youth Hub
Generation Z and the latest millennials constitute a public that is not very involved and concerned in European institutions. A public in constant search of authenticity for whom personality and the fact of being really listened to, is very important. The message is to let young people know that the European Parliament is listening to them and working on their future by addressing them with their codes and their ways!
In the end, a global content campaign: TikTok social network capsules, Instagram, Youtube as well as Print and posters in 24 languages that were distributed throughout Europe
Result. A global strategy with a video and smaller capsules and posters in 28 languages that will be distributed throughout Europe. In total, 5 video capsules, 3 videos in long version and declined in 24 languages (= 432 videos).