Communication campaign

First communication campaign for the launch of BOXY, a network of local grocery stores connected 24/7 in the Paris suburbs.

A mission: The food emancipation of a large majority of French people who do not have access to local shops, thanks to mobile technology.

Promise: “Boxy eliminates the guilt of food shopping by meeting your unexpected needs”. Deployment of the brand’s visual territory on all channels (local display, social media…).