No matter what the subject, no one wants to listen to someone sitting on a couch, facing the camera, for two minutes. To stand out from the competition and engage your audience, it’s essential to take a creative approach to designing your interviews. In this article, we present the basics of an original and effective interview, as well as practical tips on how to make your interviews more creative.
By combining these three elements, you can create creative interviews that stand out from the crowd.View more cases
Tips to make your interviews more creative
Now that you know the basics of an original interview, here are some tips to take your communication strategy even further:
By choosing a physical setting to support your concept, the visual identity of your brand is enhanced in the setting. Opt for a friendly and design spirit that changes the too corporate decorations, such as a question box, a tray or a LED screen.
By adding a graphic design to enhance your interview, overprints to support the speech, dynamic animation to give the video a rhythm and jingles to give the series an identity and create cues for the viewer, you can boost the emotion of your audience.
To prevent your audience from getting bored, use split screen to pace the video and introduce the speakers, original transitions and the use of multiple camera axes.
By bringing a touch of authenticity to your interviews, you can make an impression. Play with a “behind the scene” effect that brings a relaxed posture and puts the speaker at ease. Use an agile set-up that can be easily set up in your premises.
By using a well-balanced humour, you can rely on ambassadors such as influencers, actors or even partnerships. Propose an identifiable signature to differentiate yourself from your competitors.
Adapt your content to its distribution medium: format, duration, subtitles. Use the codes of social networks to reach your target. Create the drive to and adapt your call to action for an effective marketing campaign.
Whether you’re in industry, banking, insurance or telecoms, creative interviews are an excellent way for companies to give their employees a voice, discover their talents and strengthen their employer brand, as well as to stimulate motivation and commitment among their teams. Finally, offering an authentic and engaging experience, creative interviews allow companies to effectively communicate their values and culture to both internal and external audiences.View more cases