What are the advantages of a storytelling video for your business?
In a hectic world filled with distractions, the biggest challenge that brands face in today’s market is remaining relevant and on top of their competition. As consumer behaviour is constantly changing, brands are always looking for new and innovative ways of capturing the attention of the online user.
One of the evergreen marketing strategies that brands must focus on is relatability. The best way to be relatable to your consumers is to forget about selling them a product and engage with them on an emotional level that they can relate to, understand and will remember for the future.
There are many advantages as to why a storytelling video is an essential piece of content that you must have at your marketing disposal. Experts from 87seconds want to discuss the top 3 benefits of a storytelling video and the impact it can have on your audience and business.
Video storytelling helps with brand recall
It is significantly easier for a person to remember a well-told story rather than a video about a product or a service. Creating a visual story and combining it with a suitable audio track or voice over can leave a long-lasting memory in your consumers’ minds.
Video storytelling creates brand loyalty
People are naturally attracted to impactful stories. And so, a storytelling video creates a long-lasting impression. Think about your favourite show and try to remember the most memorable scene and reverse engineer the reason why you remember that particular moment out of all.
Video storytelling naturally increases the consumer lifetime value
Once you have converted a customer, your next goal is to make sure that they do repeat business with you in the future. One of the best ways to increase the lifetime value of a customer is to engage with them on an emotional level and ensure that they relate to you.
If you are looking for a creative video production agency that can tell the story of your brand, speak to one of our team members to discuss your needs and find out how we can help you today.