Are TV commercials right for my business?
With the development of technology and the endless advertising opportunities for businesses, you will need to make a decision on where you want to invest your marketing budget for the highest return on your investment.
So, experts from 87seconds wanted to give you a number of questions that you should ask yourself which will hopefully make the decision making process easier for you.
What is your product?
Are you looking to advertise general cleaning products that are available in local stores around the country? If so, perhaps a TV advert would be very useful.
What is your marketing budget?
Despite the decrease in consumer demand for general television, advertising on mainstream channels during peak time still remains relatively expensive. As an example, a 30 second advert during peak morning hours on a mainstream channel would cost anywhere between £3,000 and £4,000 in the UK. So, if your marketing budget is relatively low, perhaps you should look for an alternative method of advertising.
Do you care about analytics?
While you can track every piece of data you can think of on the internet, that unfortunately isn’t the case for TV advertising. When it comes to TV commercials, the main statistic that is tracked is viewership through rating points, which essentially also determines the price you would need to pay before you commercial airs live on television.
If you still cannot make a decision, please speak to an expert at 87seconds before you make any costly mistakes. We would be very happy to help you make the right decision.