Where can I post my videos on social media?
In today’s day and age, there certainly isn’t a lack of social media platforms where you can post your video content as part of your video marketing strategy. However, you should mostly pay attention to the platforms and the users that are predominantly using it to ensure that your marketing efforts aren’t going to waste.
Video marketing experts from 87seconds suggest that regardless of your industry, niche or nature of the business, your company must be creating content for the following 5 social media platforms if you want to remain relevant and continue the growth of your business.
Instagram is the platform that revolutionised digital marketing. From the growth of influencer marketing to the extreme content engagement rates that came with this platform and how well it has matured, it is an absolute must for your business.
Facebook, like Instagram, was responsible for the initiation of modern-day digital marketing. The social media platform has grown to become a true advertising powerhouse on which advertisers spend tens of billions of dollars annually.
If you are in the B2B sector, LinkedIn is the most essential social media platform for your business. It is especially important if you are working within the service sector as it is the platform exclusively used for business matters.
Twitter is the modern-day newspaper with the only difference that people can interact with the content. It is very much a platform that opens a discussion within the different communities and fields of interest.
TikTok is the latest media channel that took the world by storm in late 2018 and became one of the essential top 10 social media platforms. If your business is targeting an audience under the age of 30, TikTok is perhaps the most important social media network for your business today.