Where can online video advertising be done?
As the heading suggests, online video advertising is done on the internet. While the ‘internet’ is a very vague term, we will break down two of the most vital for your business advertising platforms that will massively impact your online video advertising campaign.
Facebook & Instgram Ads
Facebook and Instagram are undoubtedly market leaders when it comes to monthly active users and being the go-to advertising platforms for businesses on the internet. Both platforms have a set of different video ad placements, and since they operate under the same advertising system, using them together to promote your product or service has the potential to maximise the effectiveness of your campaign.
The most conventional video ad placement on both platforms is their feeds. Alternatively, you can also place your video adverts on the Facebook and Instagram stories, however, in that case, they must be no longer than 15 seconds long and be adapted to a full-screen mobile experience.
The Facebook advertising platform also has a feature called audience network placements. It allows you to display your video adverts on sites and mobiles applications that are partnered with Facebook to users that match with your audience targeting criteria.
YouTube is another great video sharing platform that would be the perfect advertising platform for your promotional video. If you decide to use the YouTube platform for your video advertising campaign, you will most likely find your video to be placed before, during, and/or after the end of a YouTube video.
While YouTube pre-roll ads can be 5 or even 10 minutes long, most can be skipped by the user just after 5 seconds. On the other hand, if your promotional video is 30 seconds long, you can use a longer form advert that cannot be skipped.