What are the advantages of using demo videos for your business?
Demonstration videos are a great way to market a product by showing it in action. Such videos have the capacity to create hype and excitement during the pre-release marketing phase of your product. Besides that, demo video producers from 87seconds want to share the 4 biggest advantages of creating a demo video for your product post or pre-release.
• Show proof that the product does what it says
The internet has been around for over 20 years and so, the majority of its users have fallen for a product or service that doesn’t quite match with reality, making them a lot more sceptical and aware when buying on the internet. Product demonstration videos are great because they can reassure the prospecting customer that the product that they are about to purchase will serve its true purpose.
• Explain the product’s key features and benefits
We no longer live in an age of pure sales. Consumers have become immune to direct selling, and marketers have had to become smarter to tackle this issue. Demonstration videos are the perfect communication medium for a brand that wants to explain the key product features and benefits without it feeling like a sales pitch.
• Save time and expenses from hiring sales reps
Looking to enter a foreign market while keeping the costs low? Years ago you would have had to hire sales reps and pay them a salary, commission, accommodation, and travel while they introduce your product to the local market. With demonstration videos, that no longer has to be the case.
• Inspire your audience and trigger their purchasing instinct.
Your brand can use demonstration videos to inspire the consumer and trigger their purchasing instinct by showing a product in action. The reason why certain sports brands are so famous is because their demonstration videos are created with the help of athletes that consumers look up to, wearing particular sportswear and showing its athletic performance at the highest level.
Get in touch with a member of our team here at 87seconds to find out how our video production agency can help you with the creation of your very own demonstration video.