Where can an event video be used?
Event videos can be used virtually anywhere. Where you use them would depend on your niche and where you can most effectively target the audience that you are looking to convert.
Experts from 87seconds suggest that if you have invested your valuable resources into hiring a video production team, you should consider utilising the following two marketing strategies.
If your project doesn’t have a large marketing budget, you should consider distributing your content everywhere across social media for free in the hope that it gains some sort of social traction that could eventually make your event video go viral. This is a relatively slow method and could take some time before the numbers start to pick up.
In order to give your event videos the best chance of being seen on the internet and potentially give them a boost for going viral, you should study the social media platforms and if there is a way to put your event video on display in front of millions of people. For example, when publishing your event video on Instagram and Twitter, be sure to use relevant hashtags.
Paid video advertising is the fastest and most effective way to target your exact audience using the power of the internet. You can simply pay to promote the event video to raise awareness or create a more sophisticated strategy with your marketing team to increase conversion rates.
You should also take advantage of influencer marketing and collaborate with trendsetters from your industry that have a big influence and a large following that could potentially be interested in your product or service.