Creative E-commerce
Garnier challenged us to transform Amazon into a retailtainment platform and turn the Garnier Brand Store into THE go-to skincare entertainment hub. By creating an immersive experience tailored to Gen Z trends, this strategy also successfully reached a new strategic target: men.
In an era where purchasing decisions are driven as much by emotion as by necessity, Amazon must move beyond simple transactions to become a space for cultural and emotional experiences for Garnier.
The objectives? Recruit. Engage. Convert.
GARNIER NEXT DOOR
Your neighbors have a beauty secret to hide!
A mini-series to discover on Amazon, supported by social media activations and direct links.
Welcome to the apartment building where every neighbor is waiting for their Garnier skincare routine… but the packages got mixed up. Between sneaky “borrowing” and bathroom mix-ups, the neighbors accidentally test each other’s products and fall (a little too fast) in love.
Routines tested, approved, and never returned.
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