Creative technologist: shaping the new forms of communication in a creative agency
We live in a time when technology is constantly reshaping how we consume, connect, and entertain ourselves. Artificial intelligence, augmented reality, interactive platforms, and immersive formats are no longer futuristic concepts—they’re part of our daily lives. Advertising, as a reflection of these shifts, must evolve to stay relevant.
That’s where the role of the Creative Technologist comes in: a hybrid profile blending creativity and cutting-edge digital tools to turn innovation into tangible brand experiences.
What exactly is a Creative Technologist?
A Creative Technologist explores and implements new ways to enhance brand campaigns—whether that means developing an interactive platform, leveraging AI-driven tools, or inventing a new format designed to engage a specific community. Each project becomes a playground where technology amplifies the story a brand wants to tell.
Engaging today’s audiences
Unlimited access to information and the explosion of screens have given rise to micro-communities, each with their own codes and habits.
Take Gen Z, for example: they’ve grown up in a digital ecosystem where TikTok, Roblox, or Twitch aren’t just platforms, but cultural spaces with their own languages, aesthetics, and references.
Brands that want to connect with them need to truly understand these codes—and weave them intelligently into their communication strategies.
That’s where the Creative Technologist plays a key role:
translating new behaviors into meaningful brand experiences.
It could be through an immersive game, an activation in a virtual world, or an interactive concept designed to spark real-time dialogue with these communities.
Their role isn’t just technical—it’s cultural: anticipating expectations and imagining how technology can become a bridge between brands and people.
87seconds at the heart of this transformation
Being a creative agency today means more than producing great content. It’s about inventing new formats, exploring emerging technologies, and creating campaigns that surprise and engage.
At 87seconds, the Creative Technologist helps brands push ideas further—making campaigns more interactive and building genuine connections with audiences.
Here, technology and creativity feed off each other to shape the advertising of tomorrow.
