
Social media video production in Hong-Kong
Social media video production in Hong-Kong would work well for your business to give your customers and potential customers an insight into the inner workings of your business. You can also use social media video production in Hong-Kong to create video testimonials or to showcase problems that are solved by your product or service and, by doing so, create more leads and sales for your business. Social media video production in Hong-Kong offered by an agency like 87 Seconds can create you professional videos to form an effective part of your overall marketing strategy by attracting new customers and creating new opportunities to start conversations.
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social media video production in Hong-Kong: strategy & tips

This city holds much potential for marketers because it is a multicultural hub wherein more than 2,400 regional headquarters of global companies are located. Due to the rapid digital transformation across the globe, and Hong Kong, in particular, there has been an increase in demand for digital advertising and online marketing services. In fact, a survey conducted by the Hong Kong Advertisers Association (HK2A) and market analytics company Nielsen found that the region’s 100 major marketers plan to spend about 51% of their budget on digital advertising and 49% on traditional media strategies.

Hong Kong holds a lot of potential when it comes to developing a digital marketing strategy due to its status as a multicultural hub in Asia and its proximity to China. However, there are various challenges as well. This article will discuss Hong Kong’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the audience.

With an overall economic freedom score of 90.2, Hong Kong remains the number one freest economy in the world for the 25th consecutive year. The US-based Heritage Foundation explains that countries with high economic freedom have business-friendly tax codes and governments that encourage innovation and entrepreneurship. Nielsen also reported that Hong Kong consumers spend 24 hours of weekly Internet usage. At least once a day, there are 5 in 10 consumers who watch video-on-demand (VOD) programming. Upon consideration of these statistics, brands could potentially reach 50% of the Hong Kongese consumer market through product placement in video streaming platforms.
Conversion rate for consumers almost _____________ when videos are present.


Other types of videos you might be interested in
Everything about the social media video production in Hong-Kong

In today’s Ashley Talks, you’ll learn about China’s exciting video platform Douyin. Douyin, also known as TikTok, recently became the world’s most downloaded non-game app in the iOS App Store. In this video you’ll learn more about Douyin’s deepening cooperation on social commerce with Taobao, some exclusive functions for corporate accounts and a new feature for ad management called Dou+.

Videos on your social media feed take up a large amount of the posts that you scroll through, so its important to focus on grabbing attention, then retaining that attention. Customising video lengths for different platforms can be very effective and necessary to make sure you are getting the most out of your posts.

I’m sure everyone reading this is already somewhat familiar with video content. We might know it as TV commercials, electronic billboards screens, Social media videos or mobile pop up ads. Ever since the invention and popularisation of the moving image, video content has been an essential part of our lives. Practically everyone has access to video entertainment at our fingertips through mobile devices. Mobile consumption of video has grown significantly in recent years, especially in the APAC region. According to the Ooyala Q2 2018 Global Video Index Report, “Mobile video’s share of all plays in the Asia-Pacific (APAC) region was 74% -- the highest ever, and up 64% in two years.”

Pricing - social media video production in Hong-Kong
87seconds is an agency that prides itself on offering complete price transparency. Estimating a budget is a difficult task which starts with the briefing where we will sit with you and discuss the entire video production process. Video production is a craftsman's job, which involves a lot of talent and expertise. Depending on the needs identified and the creative direction that we mutually decide to take, we will create a tailor-made quote for your project on a man-day basis.
social media video production in Hong-Kong: production process
Looking to discover a local video team for your latest video production project? Are you aware of what it takes to obtain a quality video?
- Concept: the instance when you mould what you need to convey as a message through the video.
- Copywriting: the writing of the script, spearheaded by a creative screenwriter in tandem with the client.
- Storyboarding: drafting of visual cues that document all eventual stages of the project.
- Shooting: the stage where we shoot the visual content that will create the video.
- Post-production: here the raw content turns into the video first imagined at the the concept stage, thanks to the use of subtitles and editing for example.
1Briefing
Campaign goal Challenge Debriefing2Conception
Content strategy Creative direction3Pre-production
Talent selection Storytelling Set up/scenography PPM meeting4Production
Film shooting Illustrations 3D modelling Animation5Post-production
Editing Compositing Colorimetry6Campaign launch
Media plan Distribution
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