Commercial video production in Stockholm

The 2019 state of influencer marketing report

A GLOBAL BRAND STUDY UNCOVERING WHAT 350+ MARKETING TEAMS ACROSS 8 MAIN INDUSTRIES IN UNITED STATES, UNITED KINGDOM AND SWEDEN THINK ABOUT THE FUTURE OF INFLUENCER MARKETING. In this extensive deep-dive with more than 40 data points per respondent, we’ve uncovered how 351 different marketing teams and agencies in United States, Europe and the Nordics perceive the 2019 influencer marketing landscape.

WHAT IS THE BENEFIT OF AN ANIMATED CORPORATE MOVIE?

There are a number of benefits to producing an explainer video. It is not without reason that you usually find them placed first on a company's website. When a prospective customer "googles" and looks for a service, product or supplier, it is not uncommon for the person in question to visit a large number of websites to quickly explore the terrain, if there is a short film that can quickly summarize describe the business or service of the company, then you increase the chance that the visitor will get access to that information in about 90 seconds, and if you have succeeded in creating an interest then the opportunity for business obviously increases.

Efficient communication on YouTube – 5 tips!

Sara usually works at the Stockholm office, but now runs a three-month project in New York. She helps brands create effective advertising on YouTube. So we took the opportunity to ask how. What is the goal of the campaign? Begin by clarifying the target and deciding how to measure it; There are so many opportunities to measure results on YouTube whether the goal is brand awareness or sales. If the goal is clear in the brief, it will be easier to create a movie that meets it. Also, a single commercial may not meet all your goals …

Making an equality impact

A considerable part of today’s public spaces are devoted to advertising. As an agency, we have an even bigger responsibility for our societal impact that advertising makes. It is our duty to be a force for good, for progress and equality. Yet our approach to equality isn’t limited only to gender. To us, it is obvious that to communicate effectively to all genders, an agency needs to be represented by all genders. As ours is.

How to successfully brief your advertising agency

“It’s a fast-track project”, “I don’t have the time” and “The advertising agency already understands what is needed”. These are common reasons given by advertising buyers for not writing a client brief to their advertising agency. From our point of view, the client brief is the most important piece of information issued by the client (the advertiser) to us as an agency. Its main role is to start the project with a shared purpose and view of what we want to achieve together. It acts as a form of contract between all parts. Without a written brief, there is no record of what we are expected to deliver or how the creative output will be evaluated.