Commercial video production in Peking
What can I tell you about commercial video production in Peking? With so many videos online, it looks like that commercial video production is easy. However, there are many factors to consider, like who the audience is, whether the video should be live-action, animated, have background music, or have a voice-over. Those decisions are the tip of the iceberg. If you don't know what you are doing, this can be a long, laborious task without any guarantee of results. With commercial video production in Peking, we can help you from defining your audience and creating a concept through to completion and distribution of a stunning video.
Do you want to stand out from your competitors and promote your company with video?
Best of - commercial video production in Peking
- A video clip gives good performances with SEO in terms of organic results.
- With a video format you can strengthen your bottom line.
- The format of video is more captivating.
- Clients experience excellent customer relations
- To our credit, we have thousands of fruitful collaborations annually.
- Many nominations and awards received include Corporate Video Festival 2016 to name one.
commercial video production in Peking: strategy & tips
If content is king, nowadays video is the king of content. According to a survey done by Wyzowl, 81% of the businesses are already using videos as a marketing tool. Most of all, this figure has been increasing rapidly in the past few years. Meanwhile apart from videos, live streaming is also one of the growing trends in the digital marketing scene. According to KoeppelDirect, 80% of viewers would rather watch a live stream than reading a blog post.
Beijing is China’s sprawling capital city and dates all the way back to the third century. This city is a bustling metropolis as well as the country’s center for politics and international exchanges. While Beijing is well known for its modern architecture, it has many ancient and historical locations, including seven UNESCO World Heritage Sites. With a unique juxtaposition of historical influence and present-day technological features, as well as delicious food and a wide array of entertainment, this city has much to offer to any traveling producer. We talked to DP Chen Chang about the top 10 things you need to know before shooting corporate video in Beijing.
It’s been a fantastic year of the horse, and we thought instead of giving you the usual red envelope stuffed with cash, we’d send you something much more useful - unique access to ten of the best new filming locations we found this year… 10. Source of the Mekong – High up on the Tibetan plateau, snowdrifts and the frozen tundra make this place nigh on impenetrable – which is part of the reason it’s so attractive. For a BBC show “The Mekong River with Sue Perkins” we took an eight man crew all the way to the source – one of the first foreign productions to do so.
Utilizing video content on a commercial website multiplies the conversion rate by almost _____________ times the amount.
Other types of videos you might be interested in
Everything about the commercial video production in Peking
The main difference with digital marketing in China is the types of social media apps that are prevalent. There are many more diverse marketing channels available in China. For example, there is WeChat for news feed ads with one billion monthly active users, closely followed by Tencent Video and QQ. Additionally, China’s main search engine is Baidu rather than Google, so the people who design digital marketing campaigns must keep these discrepancies in mind as they create these marketing campaigns.
Are you selling to China? Don’t forget about social media marketing and the importance of micro-blogging in the most populated place in the world. When you are microblogging in China, you have to be on Weibo. Weibo actually means micro-blog, but as one of the biggest tools for promotion in China, Weibo is hardly micro! It’s big. So how can you promote your brand on Weibo and be successful in Weibo marketing? There is more involved than setting up an account and posting to it, as you might on Twitter or Facebook, but the principles are similar. There are some tips to help you promote your brand on Weibo.
Our annual Chinese New Year tradition is to share the ten most mind-blowing locations that we have had the pleasure of filming at this year. If you’re curious about filming in China or partnering with us on a project, please feel free to reach out. Yes, floating solar farms are a thing, and of course, in China they are the biggest and the best. The vast fields of panels that sit atop the Yangtze river are known as the largest floating solar project in the world. Having said this, given the brisk pace China is building more renewable projects, it’s unlikely to hold that title for very long.
Pricing - commercial video production in Peking
87seconds is an agency that prides itself on offering complete price transparency. Estimating a budget is a difficult task which starts with the briefing where we will sit with you and discuss the entire video production process. Video production is a craftsman's job, which involves a lot of talent and expertise. Depending on the needs identified and the creative direction that we mutually decide to take, we will create a tailor-made quote for your project on a man-day basis.
commercial video production in Peking: production process
Do you need Do you know what it takes to create a quality video?
- Concept: the moment where you define what you want to convey as a message through the video.
- Copywriting: the creation of the script, carried out by a expert screenwriter in tandem with the client.
- Storyboarding: drafting of visual cues that document all future plans of the project.
- Shooting: the stage where our team films the visual content that will make up the video.
- Post-production: at this stage the raw footage becomes the video first imagined at the the concept stage, thanks to the use of colour grading and editing for example.
BriefingCampaign goal Challenge Debriefing2
ConceptionContent strategy Creative direction3
Pre-productionTalent selection Storytelling Set up/scenography PPM meeting4
ProductionFilm shooting Illustrations 3D modelling Animation5
Post-productionEditing Compositing Colorimetry6
Campaign launchMedia plan Distribution