Commercial video production in New York

Tips for Better Storytelling in Commercials

What makes reunions, campfires, Snapchat, and bedtimes not suck? Stories! Stories can be exciting, emotional, sometimes funny, but most importantly they can be memorable… and advertisers are catching onto this not-so-secret, secret weapon. Today, brands are using the power of stories to deliver their messages in a more impactful way. You might be saying to yourself, “Ok, this sounds great, but why should I care if my commercial has a good story or not?” Well, simply put - stories stick. Stories affirm who we are.

The high cost of low cost in video production

Video production is everywhere these days, and companies are realizing that producing regular video content is intergral to any successful business. This has led to a flood of "video production professionals" promising a lot while being unable to deliver even once, let alone repeatedly. In an age where cell phones can shoot "4K video" while high end digital cinema cameras like the Alexa are filming huge blockbuster films at ~3K resolution, things can get a little confusing to those outside the business, both in understanding what you are getting technically when investing in a TV commercial or video production, why it matters, and more importantly what additional aspects of dealing with a video production company on an ongoing basis you should be focusing on.

Developing an Effective Video Marketing Strategy

It doesn't matter which growth stage your company is currently in; it still requires a video marketing strategy. Video marketing is well recognized by marketing gurus and big brands as the most effective marketing tool in existence. Any business needs to market itself to stay afloat, and a focus on video marketing will only help them earn a greater share of profit. Now, your company can have its own video services or video production team or a video production creative working for your marketing team.

Best Videos to Make for Social Media

Coming up with new video content on a daily (even weekly) basis is NOT easy. It’s quite a challenge to create new content that’s relatable, innovative, and unique to your brand in every post. Even though there are tons of creative accounts and influencers to follow for inspiration, there are still plenty of times I’m stumped on what to make next. Hopefully by reading this you’ll get that creative nudge you are looking for. With all of the options I’ve listed below, you will never run out of videos to make for your brand… and if you do then I am super impressed at how many videos you’re making, keep it up!

Inspire your audience: The power of video during COVID

Staying connected with your customers and team during the crisis is critical.  A compelling video or interactive live stream is a great way to do this, especially when people are feeling alone and their attention is fragmented.And we’re offering 10 free hours of editing on any new project to clients who mention this blog! Here are four ways we can help you harness the power of video while working remotely: 1) Create an inspiring video using stock footage, existing assets, voiceover, and graphics. Here’s our favorite COVID-era example:

5 Elements of Successful Video Ads for Social Media

Many brands are redirecting their marketing efforts to social media because platforms such as Facebook, Instagram, and Twitter have proven themselves to be capable marketing platforms. One of the best ways for brands to reach their audience is to create quality video content for their social media ads, and many brands are working with top video production services to deliver their ads in highly competitive industry. Did you know that almost 80 percent of all web traffic comes from videos alone? This clearly reflects on how much people love to engage with video content on the internet, making it the perfect medium for brands to engage with their audience.