Commercial video production in Copenhagen

Insight: Sell Your Success Stories using Case Videos

In the second part of our series of tips on content marketing, we look at the benefits of using case videos in the B2B market. Case videos are an excellent way to show potential customers what your product or service can do and the difference it can make, giving stakeholders an insight into its value, process, and risks. For instance, with a customer case video, you can let your current customers do the talking – having real customers present your solution allows you to build confidence and credibility with potential customers, and you can show not only the advantages of your product or service, but also the successful results.

FIRST TIME PROMO VIDEO TIPS FOR START-UPS

So, you’ve reached a point in your start-up development where you’re starting to think about ordering your very first promotional video. Great! Following the points below, you’ll be able to keep that promo budget from bursting and end up with an awesome final product.  Know your target audience. You might think “well, daah”, but actually a lot of start ups come in expecting a video that reaches everyone. Video is a product, and like with any other product if you simultaneously target it towards everyone from a 6 year-old school kid to a business angel, the chances are you’ll end up with only a thumbs up from your mom.

Insight: Why Video is Great to Explain Complex Value Propositions

With over 60% of the brain being involved in processing visual information, it’s not surprising then that the fastest way to explain something is visually. For example, when it comes to high-tech solutions, by using video to show what it does, an audience can quickly understand what the product is and how it can help them. And seeing something work in real life helps build trust amongst the audience as well as conveying stability and low risk. In a marketing context we have specialized in creating videos that communicate your value proposition and reach different stakeholders – the people who use it as well as those who will pay for it.

Insight: How can motion design help your company?

At a simplistic level, motion design can be described as a digital technique that combines pictures, words, sound and video to represent a story or data. In recent years, there has been an exponential increase in opportunities for the motion graphics industry, because they appear in all forms of popular media today, whether it’s online media, corporate videos, TV commercials, YouTube etc. Today’s world demands fast and understandable information, and motion graphics is one of the best tools to express important ideas, create awareness and encourage the customer to act. Motion graphics design is the perfect middle ground because they’re short, and they communicate the message simply and effectively without wasting viewers’ time.

WHY STORYBOARD?

You probably have a really awesome idea for an upcoming video that will burst your company’s facebook page with likes and make your website blossom. You might even have the script down. So why storyboard? Storyboarding is essentially the process of systematically mapping out that idea you have in head on a piece of digital or actual paper. Basically, creating a storyboard before your crew dives into filming, ensures that everyone is on the same page, and helps resolve potential misunderstandings already in the pre-production phase. It simply gives you a visual common-ground that you can always refer back to while out in the field.

25 Epic Influencer Marketing Fails of All Time

Influencer marketing is a hugely popular marketing strategy, but when brands employ influencers to promote their products, the collaboration is often not without risks. This is a masterlist that compiles the 25 most epic influencer marketing fails of all time; both those where the brand smacks their forehead in embarrassment and those where the influencers do.