Video marketing for nonprofits

8 Tips for Nonprofit Video Marketing

With the technology available today, marketing is possible in many forms beyond verbal or written communication. Video marketing is a tool that can be very beneficial to nonprofits if it is done right. Videos can convey action, a story, human touch, and compel viewers to donate if executed correctly! The majority of human emotion and communication is non-verbal and expressed through body language....

Nonprofit Video: 9 Steps to Nonprofit Marketing Success, Plus Our Mistakes to Avoid

In the age of YouTube, everyone knows there’s nothing like online video to grab someone’s attention. In the past two years, we’ve seen more and more for-profit and nonprofit organizations putting online video to work to reach out and engage their networks to build loyalty and motivate action....

11 Nonprofit Videos That Inform and Inspire

The combination of images, dialogue, and music makes video a uniquely powerful medium—one that can capture imaginations and stir emotions. It’s not surprising, then, that nonprofits frequently leverage video to communicate with their supporters and the public. What might be a bit more surprising to the casual observer, though, is the wide variety of ways nonprofit videos can be used to communicate and inspire. This video from The Girl Effect presents the problem the organization is addressing....

Video marketing for non profits: 3 creative ways to promote the cause

Many digital marketers are frequently leveraging video marketing to bring their organization’s impact to life, increase awareness and communicate with supporters. Video is a great way for organizations to show impact, tell stories and educate people about their mission. It’s been long understood by marketers that combining visuals, sound, and action creates the most engaging medium. Yet, video continues to seem like a daunting task that requires a high amount of budget and planning....

The case for video marketing and how your non profit can make awesome in-house videos on a dime

Radio was the “theatre of the mind,” prompting listeners to create a world with their imagination based on the words and sounds they were hearing. People would tune in on a scheduled day and time to listen to their favorite hero win the battle or save the girl. Then along came film, and with it the ability to see the action — the expressions, the landscape — transporting us into someone else's imagination brought to life....

1. Educate the public like Susan G. Komen Breast Cancer Foundation

In the nonprofit sector, marketing goals and metrics that indicate success are typically tied to public awareness and fundraising. With thousands of different organizations for prospective donors to choose from, it’s critical to develop a winning marketing strategy that helps you stand out from the crowd and rally the most support for your cause. One of the best ways to reach your awareness and fundraising goals is to leverage video marketing as a primary channel....