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Vertical video marketing

The term vertical video marketing has been coined because when viewing videos on cell phones, you don't have to flip your phone horizontally to watch it, instead it is optimized to fill the screen vertically. There are a couple of social media platforms that have also adopted this style of video as their 'norm'. The cell phone market wants is not to be ignored as that is how a high percentage of people consume the internet, so even saving them the action of flipping their phone to view a video makes them more likely to view a vertical video. Bearing this in mind, 87 Seconds will incorporate vertical video marketing into your overall strategy.

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Do you want to stand out from your competitors and promote your company with video?

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Best of - vertical video marketing

3 benefits of vertical video marketing
  • Audio visuals significantly increases the interest of the internet users when it comes to results and interactions from your marketing e-mails.
  • Using audio visuals assists growth in your business visibility.
  • Most prospects prefer video to other communication methods.
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Why work with 87seconds?
  • teamwork Plenty of skills to make a whole range of audiovisuals including 360 video and animation.
  • videocamera Lots of of high profile clients like Engie, ING, Clear Channel, etc.
  • like_fb Our expertise has been recognized through a few nominations including the Deloitte Fast50.

vertical video marketing: tips & information

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Video Marketing 101: The Evolution of Vertical Video

It’s no secret: people are consuming information through mobile platforms more than ever before. According to The Telegraph, 2016 marked the first time in history that more users accessed the web through mobile devices than through desktops. And in 2018, users spent an average of 69 percent of their media time on their smartphones. Mobile has changed the game, not only influencing how consumers use the internet, but affecting how businesses provide content to users....

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Are vertical videos the future of your video marketing?

Right now, video content is slowly shifting to favour mobile devices by turning vertical. As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share. The majority of websites are already responsive, which means they adjust to the device they’re displayed in. Right now, video content is slowly shifting to favour mobile devices by turning vertical.

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Driving higher engagement with vertical video

Not long ago vertical videos were attributed to people that didn’t know how to hold their phones correctly when pushing the record button. Lots of funny tutorials were done to “teach” people to use their phone while filming. But today, vertical video turns out to be a content format that’s more captivating than all the others. As the old saying goes: "Who laughs last, laughs the best".

Quiz - Test your video expertise

Content that is animated has the advantage of _____________ increase in sharing when compared to text and image content combined.

Your answer
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Last articles about vertical video marketing

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Don't Flip That Phone: Vertical Video is a Must for Marketers

As an avid Instagram, Snapchat, and Facebook Story user, I have to say shooting videos vertically is second nature to me. Unfortunately, I regularly get ridiculed for sending videos to colleagues and friends vertically, as most marketers know, if you want to post a video, it NEEDS to be horizontal. In the past few years, there has been a dramatic rise in the consumption of content on our phones versus desktops....

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5 reasons to use vertical video in social media

The use of the vertical video format is on the rise and is tending to normalize. Brands can no longer afford to ignore it any longer! Imagine that you are attending a major sporting event or concert. You don't just want to enjoy the moment, you want to save this memory for later viewing. So, like millions of other people around the world experiencing the same kind of memorable moments, you take out your phone, turn on the camera and press the "Save" button.

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The vertical video trend is real. Here are 5 reasons why you should follow it.

On mobile, though, vertical video looks best the vast majority of the time. And social media is viewed on mobile a vast majority of the time. Quick math tells us that using vertical video in your social media marketing strategy is the best way to go. I’m going to flip the script here and give you some fast how-to tips upfront, so you can take advantage of the vertical video trend immediately....

estimation

vertical video marketing prices

estimate 2.000 - 100.000€

87seconds is an agency that prides itself on offering complete price transparency. Estimating a budget is a difficult task which starts with the briefing where we will sit with you and discuss the entire video production process. Video production is a craftsman's job, which involves a lot of talent and expertise. Depending on the needs identified and the creative direction that we mutually decide to take, we will create a tailor-made quote for your project on a man-day basis.

vertical video marketing: production process

1

Briefing

Campaign goal Challenge Debriefing
2

Conception

Content strategy Creative direction
3

Pre-production

Talent selection Storytelling Set up/scenography PPM meeting
4

Production

Film shooting Illustrations 3D modelling Animation
5

Post-production

Editing Compositing Colorimetry
6

Campaign launch

Media plan Distribution

Do you have a project in mind?
Our team will contact you

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