Commercial video production in Paris

The digitalization of events, not just a crisis product

Forced to reinvent itself against the Covid-19, the event goes all-digital. Far from being a degraded version of a physical event, its digital version opens up new opportunities. Among the sectors disrupted by the pandemic, events is an excellent case study. Organizing a conference, a trade show, a congress, a seminar or a ceremony has become virtually impossible in the current context. This constraint of social distancing is accelerating a perceptible movement in recent years: the digitalisation of events.

Video and social networks: the winning combo

Let's face it: including social networks in your digital marketing is a must. Not publishing videos on social networks is today... a big mistake! Schematically: videos receive much more attention from those who watch them. They arouse more envy, arouse curiosity, provoke more spontaneous interaction. And as a result, a video posted on a social network generates more engagement, more traffic and clearly helps to capture new audiences. Another subtlety, and not the least, by integrating video on your social networks, you can gauge the ROI of your social marketing campaigns in a slightly more qualitative way.

10 ways to use video for a business

The use of video has become an integral part of corporate and marketing strategies. It brings undeniable added value in the competitive environment in which brands operate, especially on the web. Video lends itself perfectly to the exercise of presentation, especially when it comes to promoting a company, representing a brand or describing an activity. The production of a presentation video enriches the subject matter and helps understanding. It makes it possible to include visual elements that cannot be used in written messages such as those relating to the company's environment, premises, equipment, operating site, etc.

Digital pollution: what about the impact of advertising?

A report by the think tank The Shift Project published in June put a foot in the door: "Digital technology today emits 4% of the world's greenhouse gases, more than civil air transport. This share could double by 2025 to 8% of the total, which is the current share of car emissions." First culprit identified: online video. Video viewing, which accounts for 60% of the world's data traffic, is estimated to generate more than 300 million tonnes of CO2 in 2018, which is equivalent to the energy consumption of a country like Spain.

The corporate portrait: what's the point?

Today, visual communication has become essential to enhance the value of a brand or a company. It is also now essential to stand out in a competitive environment. Moreover, when a company's visual communication strategy supports its editorial positioning, it helps to build a reputation and establish trust with clients, prospects and its audience. Quels visages à votre entreprise ? Qui sont celles et ceux qui la font vivre ? Quel univers visuel souhaitez-vous associer à votre activité et inscrire dans les esprits ?

Brands that create meaning are those that succeed best: proof

The secret of tomorrow's successful companies? It will no longer be the products they sell, but the values they convey. Since the second half of the 20th century - under the influence of branding, the idea that companies should have a personality, immediately identifiable - it is no longer enough for companies to sell a product: they must now offer a universe, a global experience. Nike, for example, does not offer running shoes but a message of transcendence through sport.