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Local tv advertising

Local TV advertising is worth exploring if you want to target a regional area during the local news for example, or a program that is only aired in that region. Local TV advertising just makes perfect sense if your product or service is constricted by area, or if you'd just like to drum up some local support. If you were to place an ad during the news, it might be worth formatting it like a news piece, or even adding a spark of humor in what is unfortunately often times a sea of bad news. Something that makes people pay attention is what 87 Seconds is really good at and can help you with.

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Best of - local tv advertising

3 benefits of local tv advertising
  • Videos play a part in the customer satisfaction of the internet user.
  • The insertion of audio visuals can reinvigorate more trust and conversions on your website.
  • Video allows the humanization of marketing.
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Why work with 87seconds?
  • teamwork Partners experience excellent customer services
  • videocamera A wide range of know-how to create audiovisuals including commercials and drone videography.
  • like_fb Our priority: being respectful of your business brand.

local tv advertising: tips & information

news
The Future of Local TV Advertising in 2020

"With 2020 right around the corner, we’ll certainly start to see the beginning stages of the rollout of NEXTGEN TV by TV stations, but I strongly believe it will still take about three years before NEXTGEN TV gets to scale." 2019 was another pivotal year for the local TV community, making progress on several technological fronts needed to move the industry forward....

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Shaping the Future of Local TV Advertising in 2019

With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. And station groups will also take an omnichannel approach to marketing in parallel to streamlining industry operations....

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Does local television advertising really work?

But the messaging, production, station/channel, and budget all play a role in the success and return on your investment. A frequent question I get asked is "Does local TV advertising really work?" As many of you know, I have been working in the advertising and marketing field since 1988. I have served in many positions from an account manager to a sales manager to general manager to VP in newspaper, radio, cable and broadcast TV....

Quiz - Test your video expertise

Visual content that exceeds 120 seconds holds audience attention of _____________ of online users.

Your answer
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Last articles about local tv advertising

news
How to buy local tv ads

Define your target consumer to make the most of TV advertising. You may want to attract more of the type of customer you already have, or you might wish to bring in a market segment you've been having trouble reaching. Aside from the three primary demographic identifiers of age, gender and income level, other identifiers include ethnic background and education status. If you're not certain which demographic to target, you may want to enlist the aid of a market research consultant....

news
TV advertising meets the new millennium.

The first TV ad was broadcast in America about 75 years ago. Today, the annual global television ad spend is around $180 billion dollars. Many believe, even after all these years, that TV is still the most effective way to build brand and product awareness. And while the power of TV advertising holds strong, for it to continue to be effective in reaching today’s audiences, you need to adopt new technologies. With Adobe Advertising Cloud TV, you can put data in the driving seat....

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Local Targeting

Renting studio time and paying actors are among TV ad production costs. Local television advertising is a great way to reach a sizable audience. Depending on the market and time of day, local TV channels may reach tens or hundreds of thousands, or even millions of people. You do have to consider the size of the geographic audience. A small-town shop, for instance, may waste money advertising through a local TV affiliate that covers a wide local radius....

estimation

local tv advertising prices

estimate 2.000 - 100.000€

87seconds is an agency that prides itself on offering complete price transparency. Estimating a budget is a difficult task which starts with the briefing where we will sit with you and discuss the entire video production process. Video production is a craftsman's job, which involves a lot of talent and expertise. Depending on the needs identified and the creative direction that we mutually decide to take, we will create a tailor-made quote for your project on a man-day basis.

local tv advertising: production process

1

Briefing

Campaign goal Challenge Debriefing
2

Conception

Content strategy Creative direction
3

Pre-production

Talent selection Storytelling Set up/scenography PPM meeting
4

Production

Film shooting Illustrations 3D modelling Animation
5

Post-production

Editing Compositing Colorimetry
6

Campaign launch

Media plan Distribution

Do you have a project in mind?
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