Kids commercials

Kids' Commercials

Advertising to children has skyrocketed over the past decade with more than $2 billion spent annually in North America on advertising directed at kids. Children, aged 2 to 12, are exposed to over 20,000 commercials - each year. In addition, children spend or influence over $500 billion worth of household purchases. Clearly, creating effective advertising is critical in today's crowded and competitive product environment....

Kids Say Commercials Make Them Pester Parents for Junk Food

Activists say strict bans should be enacted to counter ads for items high in fat, salt, and sugar. Gwendolyn Wu is an editorial intern at TakePart and a junior at the University of California, Santa Barbara. Television commercials featuring the Kool-Aid Man, the newest cereal flavor, or McDonald’s latest Happy Meal toy are common sights during Saturday-morning cartoons....

Toy Commercials Are Being Replaced by Something More Nefarious

Kids are getting less exposure to traditional TV ads, but marketers have found sneaky ways to reach them anyway. Mike Morris, a father of three daughters in a suburb of Dallas, hasn’t had a traditional cable-TV subscription at his house since 2014. When his family visits his father-in-law on holidays, he feels good about that decision all over again. At home, Morris’s two youngest, ages 8 and 4, only watch shows on streaming services like Netflix and Amazon Prime, which don’t show commercials....

3 tips: How to teach children to watch commercials more closely

With all the time that young people spend in front of screens these days – from TVs to laptops, cellphones and iPads – children are bound to see a lot of ads and commercials.On average, American children spend anywhere between three to nine hours of time on screen. This includes TV, DVD, mobile, computer and video games. To take advantage of all the time that is spent being plugged in, companies are spending billions of dollars on slick techniques to get attention. And it’s working. For instance, children between the ages of 2 to 11 see an average of 25,600 TV ads a year.

Young children and advertising

Children experience advertising in many forms – on TV, YouTube, apps, radio, billboards, magazines, newspapers, movies, the internet, advergames , text messages, social media and more. For example, the more TV a child watches, the more toys that child is likely to want and ask for. This is why it’s important for children to learn that advertisements are trying to make you buy something. Advertisements are trying to influence the way you think or change your mind about something....