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Commercial television

Commercial television is still watched by hundreds and thousands of people and still a viable audience to get decent results and sales from a professional TV advertisement campaign. One fruitful ad campaign on commercial television can be enough to propel your business to the forefront of your target audiences' brain, so that they seek you out when they require your product or service. 87 Seconds can help you decide whether commercial television or one of the other network providers is more apt for your requirements. When that decision is made 87 Seconds can take care of the whole kit and caboodle of creating your ad from start to finish!

our clients

Do you want to stand out from your competitors and promote your company with video?


Best of - commercial television

3 benefits of commercial television
  • A video has the advantage to be entirely customized to fit your company.
  • When a video is integrated into your mailing campaigns, they are more effective.
  • Using video is using today's most credible marketing communication channel.
Why work with 87seconds?
  • teamwork More than 1000 happy clients yearly.
  • videocamera More than a hundred videographers at your disposal.
  • like_fb Lots of of internationally renowned clients like L'Oréal, Ipsos, Michelin...

commercial television: tips & information

Commercial television

Commercial television is primarily an entertainment medium, and journalism is much less central than in the newspaper industry. Especially in the era before pay TV, there was a clear danger of market failure in the provision of television....

Commercial broadcasting

Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (and later television) during the 1920s, in contrast with the public television model in Europe during the 1930s, 1940s and 1950s, which prevailed worldwide, except in the United States and Brazil, until the 1980s.

The best commercial ads of all time, ever

Since the very first television commercial ran — for $9 — more than 75 years ago, television advertising has grown into a $75 billion/year industry. Though TV’s market share has dropped as many viewers cut the cord, internet advertising has ensured that video ads are more popular than ever. So what does it take to make a good ad? Well, as you’ll see in the examples below, there are a few common traits the best commercials share.

Quiz - Test your video expertise

Avideo explaining of a topic that exceeds 120 seconds in run time holds almost _____________ of internet users.

Your answer

Last articles about commercial television

What is the Most Effective Length for a TV Commercial?

The most effective length for TV commercials has been hotly debated among advertisers for decades. In today’s changing TV landscape, the question remains as relevant as ever: how long are commercials nowadays, and how long should they run in order to efficiently capture a viewer’s attention and sell your product without overstaying their welcome? The history of TV commercial length was heavily influenced by the mass media that preceded it.

The Ultimate Guide to TV Ads

Author Ray Bradbury once said, "The average TV commercial of 60 seconds has 120 half-second clips in it or one-third of a second. We bombard people with sensation. That substitutes for thinking." It doesn’t take long for consumers to feel, for them to sense something. That’s why these slogans — and many others — aren’t more than a few words. And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies.


commercial television prices

estimate 2.000 - 100.000€

87seconds is an agency that prides itself on offering complete price transparency. Estimating a budget is a difficult task which starts with the briefing where we will sit with you and discuss the entire video production process. Video production is a craftsman's job, which involves a lot of talent and expertise. Depending on the needs identified and the creative direction that we mutually decide to take, we will create a tailor-made quote for your project on a man-day basis.

commercial television: production process



Campaign goal Challenge Debriefing


Content strategy Creative direction


Talent selection Storytelling Set up/scenography PPM meeting


Film shooting Illustrations 3D modelling Animation


Editing Compositing Colorimetry

Campaign launch

Media plan Distribution

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