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Twitter video marketing

Twitter video marketing is definitely an area to explore, as according to Twitter itself video is becoming an integral part of what Twitter is all about. They report that video views have grown 220% in the last year and that people like to use Twitter most on their cell phone which is a consideration to bear in mind as you produce the video - often the sound is not on, so a text overlay is a good idea. When you submit a video to your Twitter feed, it auto-plays so it makes a splash from the get go. For splash making videos for your Twitter video marketing, you can rely on 87 Seconds.

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Do you want to stand out from your competitors and promote your company with video?

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Best of - twitter video marketing

3 benefits of twitter video marketing
  • Made astutely your video could be an effective viral communication.
  • Using video is using today's most credible marketing communication channel.
  • The format of film is more engaging.
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Why work with 87seconds?
  • teamwork We have over 1000 satisfied customers annually.
  • videocamera Total transparent price plan for the client.
  • like_fb Extremely varied video production methods including commercials and animation and much more.

twitter video marketing: tips & information

news
Video on Twitter

By 2020, it will account for more than 75% of global mobile data traffic, according to a Cisco study. On Twitter, video is also the most shared and fastest growing type of media. Videos are six times more likely to be retweeted than photos, and three times more likely to be retweeted than GIFs.

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The 7 Rules of Marketing on Twitter

Did you know that 60% of Twitter users are more likely to buy the products and services of a brand they follow? Developing marketing activities on Twitter is an essential step in attracting younger generations. In our study on social video trends for Generation Z and the Millennials, we learned that Twitter is the 3rd most popular platform for Generation Z, and the 5th most popular platform for the Millennials.

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How to set up a video marketing strategy on Twitter

Because more video = more engagement and therefore more leads. The main specificity of Twitter, and the difference with YouTube, is that Internet users do not necessarily come looking for specific information. In fact, only 11% of Twitter users connect to the social network in order to watch particular videos compared to 63% on YouTube. Like the text and its 140 characters, the video, too, has a limited duration of 30 seconds....

Quiz - Test your video expertise

When asked on if video media helped reduce the amount of support requests, _____________ of marketers agreed.

Your answer
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Last articles about twitter video marketing

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Twitter trains media agencies in video

More than 2 billion videos viewed daily on Twitter, a 67% year-on-year growth. Video is at the heart of the platform's use by Internet users, but also a central axis of the brands' strategy on the platform. In order to accompany and train media agencies on all the possibilities offered by the platform in terms of video solutions, Twitter has created a dedicated program. The second edition of the #Flight program was launched last April with a dozen media agencies volunteering for the project.

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How to incorporate video into your content strategy

Video is becoming a central piece of what's happening on Twitter. In fact, video views on Twitter have grown 220 times what they were just 12 months ago. With 90% of Twitter video views happening on mobile, this is an ideal way to reach customers in real time, wherever they are. If it feels overwhelming to start incorporating video into your content strategy, remember you don't need to be a professional photographer or videographer.

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A man from Brussels makes a video about the Third World War as a joke, it has more than a million views.

This young 20 year old Brussels student in Marketing is busy studying and discovers the news of the last few hours. After the American strikes in Iraq and the death of the Iranian General Qassem Soleimani, social networks are very quickly agitated and the emergence of a Third World War becomes the main topic of discussion, sometimes very seriously, often in a humorous tone.

estimation

twitter video marketing prices

estimate 2.000 - 100.000€

87seconds is an agency that prides itself on offering complete price transparency. Estimating a budget is a difficult task which starts with the briefing where we will sit with you and discuss the entire video production process. Video production is a craftsman's job, which involves a lot of talent and expertise. Depending on the needs identified and the creative direction that we mutually decide to take, we will create a tailor-made quote for your project on a man-day basis.

twitter video marketing: production process

1

Briefing

Campaign goal Challenge Debriefing
2

Conception

Content strategy Creative direction
3

Pre-production

Talent selection Storytelling Set up/scenography PPM meeting
4

Production

Film shooting Illustrations 3D modelling Animation
5

Post-production

Editing Compositing Colorimetry
6

Campaign launch

Media plan Distribution

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