Commercial video

Commercial video

Video advertising is essentially two forms of advertising on the Internet. The first form is video advertising that is broadcast as part of an ad space purchase process and can be shown as instream or out stream videos. These are the most frequently encountered video ads. The second form of video ads are ad-based videos that are posted on YouTube or other social platforms and seek an audience through viral delivery. In this case, the videos can be of very variable nature and duration and their audience more or less uncertain.

The commercial Video: the 5 mistakes to avoid!

Video, whose production depended only on seasoned, high-performance professionals, is now within everyone's reach. Its distribution is no longer limited to a restricted audience but can go around the world in a few clicks. Companies are increasingly using videos as communication tools to convey messages to their targets. The design of these commercial supports must meet certain criteria, the respect of which guarantees the successful transmission of messages.

The importance of video advertising on the internet

Online video advertising is on the rise and today has a much better return on investment than TV advertising. There are several reasons for this. It allows you to know exactly how many people have watched it, their region, their age, whether they saw it on mobile or computer and many other results. A professionally made video will have a better chance of success, because of the quality of the images, the shots made, the story told, than a video recorded with your smartphone or tablet.

The complete guide to becoming a video advertising pro

You may already know that videos are the marketing tool with the highest engagement rates on the Internet. Every day, more and more marketers are using video ads to effectively promote their products and services. But how can you take advantage of it? For video advertising to work, you need to understand video best practices, how to allocate your advertising budget and which platform can make the most money. In this guide, we'll help you overcome all of these obstacles and plan a highly effective video ad.

This is how you create short, powerful 60 second videos

One of the biggest reasons why people press 'play'? The length of your video. The shorter the video, the more likely the viewer will want to see your video. Think about it: when you open a video, your eyes quickly turn to time. If a video takes 17 minutes, you're quickly gone. If a video takes 00:58, you might stick for a while. What should the viewer do, think, or feel when watching your video? Would you like the viewer to purchase a service from you? Or do you want to create a certain atmosphere?

Make a video viral? These 3 companies show us how

We all want to make a video in which your company or product is portrayed in a positive way, and which then travels all over the world. It's not a matter of luck, as it turns out. If you look at the commercial videos that go viral, there is almost always a well thought-out strategy behind them. It starts with the idea, that must be really good. This is followed by the production, the editing, the right music underneath, and when the video is ready, then comes the seeding: distributing the video.